The Huading Awards is an entertainment award ceremony originated from China. It was organized by Tianxia Yingcai Cultural Media Co., starting in 2007. Through both TV and online broadcasting in mainland China, Hongkong and Taiwan, the event reached over 1 billion Chinese viewers. Voted by the Chinese audience, the award categories include Best Global Director, Best Global Actor/Actress, etc. On Dec. 15th, 2016, The 21st Huading Awards were held at Ace Hotel to present 11 categories. Following the 12th ceremony, this is the second time that the awards were held in Los Angeles again. Award-winning directors and actors like Natalie Portman, Mel Gibson, Hilary Swank, and Sylvester Stallone attended the event.
We received a total amount of 114 coverages from 75 Chinese press and 35 international press that we invited for The 21st Huading Awards. The total worth of the coverages is over $1,473,215. Other than inviting mainstream media to cover the event, Novaland also drafted major marketing campaign that covers over 4,000 audiences on Facebook. The campaign not only draws massive coverage values but also attract audiences’ attention which helped Huading awards to raise its awareness and recognition internationally.
