On October 2015, Huace Group, one of the major Chinese movie companies, and Fox International Productions, a local production branch of 20th Century Fox, signed a film co-production agreement at Fox’s studios in Los Angeles. Two teams discussed future plans primarily on Chinese-language productions that targeting Chinese audiences. Novaland helped schedule on-site interviews sessions and sent out press releases to multiple mainstream presses. The event received over 55 media coverages and a view count of 10 million people. The total value of media coverage exceeded ￥78 million CNY.
