The 96th IAAPA Attractions Expo was held in Orlando, Florida on Nov. 18th, 2014. As the one and only representative from China and the Asian Pacific area, Guangzhou Chime Long was among the top 3 for the Applause Award, and won Thea Award for Outstanding Achievement, Theme Park by TEA (Theme Entertainment Association). These two prestigious awards show great recognition for Chinese theme park and attraction brands.
We organized the Chinese press tour to Orlando to cover this historical event in Chinese tourism industry, and secured 22 media coverage about Guangzhou Chime-Long’s winning at IAPPA Attractions Expo, including 3 TV and other video coverage, 3 articles from new agencies, 10 coverage in print newspapers and 6 coverage in online media. The total value of the all media coverage has reached about 95,693.32 RMB.
Founded in 1989, Chimelong Group Co., Ltd is a conglomerate that owns and operates theme parks, luxury hotels, convention centers, high- end restaurants and leisure entertainment businesses. It is the leading enterprise in China’s tourism industry. Nominated at the IAPPA Attraction Expo were Chime-Long Paradise, Chime-Long Safari Park, Chime-Long International Circus, and Guangzhou Crocodile Park. Guangzhou Chime-Long Tourism Resort has attracted over 10 million visitors for 5 consecutive years, and the number is growing tremendously each year.
