The 24th Thea Awards was held in Disney Hotel in Anaheim, California on April 7th, 2018. The prestigious Thea Award is considered one of the attraction industry’s greatest honors. The awards were founded in 1994 by the Themed Entertainment Association (TEA). TEA’s annual Thea Awards Gala is an elegant, black-tie dinner event held in the spring in Los Angeles, following TEA’s annual summit.
As the the biggest representative from China and the Asian Pacific area, Guangzhou Chime Long won Thea Award for Outstanding Achievement for 3 consecutive times. The award shows great recognition for Chinese theme park and attraction brands.
We organized the event, drafted and distributed press release on the awards. We successfully secured 12 media coverage about Guangzhou ChimeLong’s winning at the Thea Awards from major media outlets. The total value of the all media coverage has reached about 1,261,311 RMB.
Founded in 1989, Chimelong Group Co., Ltd is a conglomerate that owns and operates theme parks, luxury hotels, convention centers, high- end restaurants and leisure entertainment businesses. It is the leading enterprise in China’s tourism industry. Nominated at the IAPPA Attraction Expo were Chime-Long Paradise, Chime-Long Safari Park, Chime-Long International Circus, and Guangzhou Crocodile Park. Guangzhou Chime-Long Tourism Resort has attracted over 10 million visitors for 5 consecutive years, and the number is growing tremendously each year.
