On AFM 2015 night held in November, Zhang Hao, vice president of China’s entertainment giant Huace Group together with Gary Hamilton, CEO of Arclight Films announced the establishment of their joint venture, Aurora Alliance Films. Aurora Alliance Films will develop, finance and produce a series of high concept international co-productions in a $300 million scale.
During this event, Novaland not only generated and organized mainstream media like CCTV, the Xinhua News Agency and People’s Daily to do on-site event coverages but also delivering press releases to major Chinese and International press outlets after the event in order to increase exposure for both the Huace Group and Arclight Films.
The event was featured on mainstream websites like news.cn, people.com.cn, and Tencent, etc. More than 30 websites covered this event. The total article view counts over 80 million people and generated total worth of coverages of CNY￥46 million. (around USD$7 million )
